“We’ll be using these APIs for our own ads and measurement products just like everyone else, and we will not build any backdoors for ourselves,” Dischler said.ĭischler also reaffirmed Google’s commitment to moving away from third-party cookies. This is because we recognize the responsibility and benefit of protecting user privacy.”ĭuring a live marketing event Google hosted at the end of last week, Jerry Dischler, vice president and general manager of Ads, addressed the recent privacy concerns surrounding FLoC. “We already have a policy that opt-in by default tracking’ is not allowed in plugins hosted by WordPress. “Which headline would we rather see? ‘By default millions of WordPress websites are allowing users to be tracked’ or ‘WordPress takes steps to block user tracking making millions of websites around the world safe to visit?’ “There is no doubt that coming down on the side of user privacy vs user tracking is the right thing to do,” McCan said. Plugin developer David McCan’s comment referenced analytics data published in early May suggesting that US users choose to opt out of tracking 96 percent of the time following the changes in iOS 14.5.
I think WordPress should take a stand against this, and do it now.”Ī few others have chimed in on the ticket recently as other open source projects have started blocking FLoC by default.
#GOOGLE CHROME CANARY VS CHROME FREE#
“WordPress has always advocated for a free and open web, and FLoC appears to actively harm that goal. “FLoC may not be quite as nefarious, but I feel it should be something website owners consciously opt into. “Instead of comparing FLoC to its predecessor, third party cookies, I feel it’s actually more like the Facebook Pixel – mostly in the sense that it’s controlled by a single surveillance capital company,” WordPress core contributor Roy Tanck commented on the trac ticket for the discussion. Organizations and site owners who are currently on the fence about it may go either way depending on how easy it is for Chrome users to opt out themselves. Google has not specified how users would opt out of FLoC if the experiment is successful and moves forward. Advertisers and publishers can study the effectiveness of ads in a way that does not track you across sites.Advertisers and publishers can use FLoC.Users can also opt out of Privacy Sandbox trials on the same page.
#GOOGLE CHROME CANARY VS CHROME TRIAL#
Google notes that the trial is currently only active in some regions. Browsing activity for the individual is “kept private on your device,” but Chrome certainly has access that information by way of mediating the cohorts. If the setting remains enabled, which is the default, Chrome will group users into cohorts based on recent browsing activity and then advertisers select ads for the entire group.
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